Economic Development Strategy & Action Plan 2024 - 2028

Ended on the 8 June 2024

Area of focus 5 Enhancing South Kesteven's tourism and visitor economy offer

ACTION TO TAKE PLACE

BY WHOM? PARTNER ORGANISATION

TIMESCALE

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ONGOING

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5.1

Active partner of Destination Lincolnshire

Develop and support a programme of delivery in conjunction with Destination Lincolnshire and its partner organisations, to unlock the full potential of the sector

  • Tourism and Visitor Economy Officer to lead coordination with Destination Lincolnshire as appropriate

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5.2

Active partner of Destination Lincolnshire

Identify, develop, promote, and assist tourism businesses and local attractions which have the capacity to combine package deals for visitors across South Kesteven

  • Tourism and Visitor Economy Officer in collaboration with Destination Lincolnshire

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5.3

Support accessible tourism

Building on Visit England's Accessible and Inclusive Toolkit for Tourism Businesses, promoting practical guidance on providing an inclusive welcome, designing accessible buildings, employing disabled people, creating quality accessibility information and accessible tourism training

  • Tourism and Visitor Economy Officer supported by Communications and Communities Teams.

Note: the potential requirement for external consultant support for team training and the production of resources for businesses

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5.4

Review heritage plaque and information trails

Audit existing heritage plaques and identify notable figures with connections to buildings across South Kesteven in readiness for an extended national scheme, a Council Blue Plaque Scheme or both

  • Heritage Acton Zone Programme Manager and Tourism and Visitor Economy Officer to lead in collaboration with the local Civic Societies, Town Councils and other stakeholders

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5.5

Review heritage plaque and information trails

Raise the profile of the Grantham TrailTale app and explore appropriateness of future additions to the app from the District's other towns

  • Heritage Acton Zone Programme Manager and Tourism and Visitor Economy Officer to lead on developing TrailTale trails for Bourne, Deepings and Stamford (x2) commissioned with a view to launch for Easter 2024

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5.6

Support South Kesteven's rich aviation history

Explore supportive actions the Council can take to promote and upgrade local heritage sites to strengthen the local economy and build civic identify.

  • Tourism and Visitor Economy Officer supporting the Armed Forces and Communications Officer and Aviation Heritage Lincolnshire, including supporting an Arnhem anniversary project and other celebratory and commemorative events

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5.7

Support diversity and inclusion

Promote diversity and inclusion across the tourism sector. Investigate sponsorship, networking opportunities and a market place to promote local women-owned businesses

  • Tourism and Visitor Economy Officer and Business & Skills Officer to lead

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5.8

Support sustainable tourism

Develop a coordinated offer to ensure as many of South Kesteven's attractions are promoted to a national and international audience using latest technologies and platforms

  • Tourism and Visitor Economy Officer to lead, working with local tourism stakeholders to identify existing and potential international markets support the development attractive offer

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5.9

Capitalise on South Kesteven's cultural and heritage strength

Develop a new integrated visitor economy strategy for the District to grow and maximise South Kesteven's visitor economy in a sustainable way which respects our unique environment

  • Tourism and Visitor Economy Officer and Heritage Acton Zone Programme Manager to lead in collaboration with Assistant Director – Leisure, Culture and Place

Note: Potential requirement for external consultant support in developing strategy

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5.10

Continue professional development

Through membership of the Tourism Management Institute, increase learning and adoption of the latest in digital innovation, marketing and tourism trends and data, along with initiatives to promote sustainable tourism strategies and opportunities

  • Tourism and Visitor Economy Officer to explore and take up most relevant options and opportunities

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5.11

Networking events

Following on from a pilot networking event in 2023, plan a larger and more comprehensive event to bring together a wider cohort of South Kesteven visitor economy businesses

  • Tourism and Visitor Economy Officer to lead on a tourism networking event for 2024.

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5.12

Support a film- friendly South Kesteven

Take learning from Creative England's Filming Partnership Toolkit. Explore the benefit of signing up to the Film-Friendly Charter which aims to ensure friendly procedures are in place for productions

  • Tourism and Visitor Economy Officer to lead supported by Economic Development Team, Communications Team and other Council colleagues as required

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5.13

Support a film- friendly South Kesteven

Create a film-friendly environment and unlock the District's full potential as a world-class destination for film and TV production

  • Tourism and Visitor Economy Officer to lead on working with Filming in England Partnership

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5.14

Create baseline data from which to measure the health of the visitor economy sector

Continue to invest in footfall and STEAM data

  • Tourism and Visitor Economy Officer to lead, supported by the Policy Officer

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